What are cookies?
Cookies are small data files containing small amounts of information that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies help us to remember things about your visit to our Website, such as your preferred language and other choices/settings and generally make the site easier for you to use. They may also be used to deliver advertisements that are relevant to you.
Cookies set by the website owner (in this case, Hodos Ltd) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. We use these essential Cookies to:
- log you into our Website
- protect your security
- help us detect and fight spam, abuse and other activities that violate Hodos Analytix’ user agreements and term
- authenticate your access to the Website.
Other cookies remember information about your browser and your preferences. For example, cookies help us remember your preferred language or the country that you are in. We can then provide you with content in your preferred language without having to ask you each time you visit our Websites.
Cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. For example, these types of cookies help us test different versions of our Websites to see which particular features or content users prefer.
To help us better understand how people use our Websites, certain third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below. We don’t release the information collected from our own cookies to any third parties, other than to our service providers who assist us in these cookie activities.
The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below:
Types of cookies
How to refuse
Strictly Necessary cookies: These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.
Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described below under the heading “How can I control cookies?”.
Functional cookies: These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.
To refuse these cookies on Hodos Analytix’ Websits only, please follow the instructions below under the heading “How can I control cookies?” Alternatively, some third parties allow you to refuse their cookies universally by using the relevant opt-out link below: Demandbase: https://www.aboutads.info/choices/ Eloqua (Oracle): https://www.oracle.com/marketingcloud/opt-status.html
Performance cookies: These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective are marketing campaigns are, or to help us customise our Websites for you.
To refuse these cookies on Hodos Analytix’ Website only, please follow the instructions below under the heading “How can I control cookies?” Alternatively, some third parties allow you to refuse their cookies universally by using the relevant opt-out link below: Google Analytics: https://tools.google.com/dlpage/gaoptout Mixpanel: https://mixpanel.com/optout/
What about other tracking technologies?
Cookies are not the only way to recognise or track visitors to a website. Hodos Analytix may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Do we use Flash cookies?
Our Websites may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.
If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).
Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your preferences with some third party cookies by clicking on the appropriate opt-out links provided in the cookie table above.
How often will you update this Cookie Notice?
We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. We will notify you of any changes by posting the new Policy on our Website with a new effective date. If we make a material change to this Policy, we will take reasonable steps to notify you in advance of the planned change.
The date at the top of this Cookie Notice indicates when it was last updated.